This ad flyer was sent out to distributors back in 1992 for Issue # 3 & 4. It shows the cover and the teaser info for those issues. This too was a re-solicitation, but not because we missed our deadline, but because the order numbers were so low for #3 that we had to reschedule. #4 was the last issue of Humants with Project: New Man as the back up feature. #4 was to be our new 24 page format. Project: New Man would once again have his own title which I believe was to come out at the same time issue #5 of Humants would have. If we had had the operating capital to float these books just a little longer we might have broken through, but such was not the case.
Thinking back now, I’m not sure if we were all that late with number 2 or if we had low order numbers there too. Getting the books to the public back then was a huge hurdle and one the so called Direct Market Distributors couldn’t care less about. They were more interested in the mainstream Marvel and DC, as well as independents that had made it like Image Comics and Darkhorse Comics, because there was more money there. Can’t blame them for that, but it is ironic had it not been for the Direct Market as it originally was set up Image, Darkhorse and a few others like say Mirage Studios with it’s Teenage Mutant Ninja Turtles very likely might not have made it. So maybe it’s not whether a book is well received by it’s audience, it’s more did it ever get to it’s audience. Faulty distribution is the main reason titles failed and were canceled which explains why some of the big names like Jack Kirby, Neal Adams and John Byrne had failed titles in their otherwise stellar careers. I’m certainly not saying our books would rank anywhere near theirs, I’m merely using these comparisons to show the flaws in the system as it became institutionalized. From what I understand it’s far worse today than what it was in 1992. The Direct Market was created to deal with the faulty Newsstand Distribution system but now has become worse than it’s predecessor. Here’s the bottom line, if you want to know why the Old Comics Industry is failing, just look to the distributors. It’s that simple.
Now that we are in The New, Real Direct Market we’ll see what we can do. The World Wide Web levels the playing field and gives everyone a fair shot at a much larger audience. It’s a cheaper avenue of distribution and it gives comic creators an advantage to practice their trade as they perfect it. There are now several Web Comics which do well enough to support their creators full time. Just look at the likes of Evil Inc. by Brad J. Guigar, Sheldon by Dave Kellett, PVP by Scott Kurtz, and Starslip Crisis by Kris Straub. These are products of The New, Real Direct Market! These guys even put out a book together called How To Make Web Comics. They have succeeded without the old distribution systems. They do distribute books through the old system now, but it did not make them and it will not break them! So if MCG.com were to fail, at least we will know it’s our fault, not because of some quasi-political institution which is no longer what it claims to be. Okay, I’ll climb down off my soapbox now.
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